Top 10 Internet Marketing Trends for 2011

The dawn of 2011 gives us the perfect opportunity to predict the top 10 internet marketing trends for the upcoming year. The 90’s was the decade of the internet, and since then we have seen new layers, tools, and worlds built on top of the world wide web.

Social networks dominated the past decade, apps came on top of that, and 2011 will bring even more areas of digital interaction and communication.

And just to have some fun for the holidays, I decided to turn them into some of the cheesiest puns and rhymes ever assembled in a blog post. If you can’t stand the rhymes, I’ve put a real title right next to them.

So here’s my take on the top 10 trends (in order) for internet marketing in 2011.

(1) No more game layer naysayers (The sculpting of the “game layer”)

Seth Priebatsch, the founder of SCVNGR, plans to build a “game layer” on top of the world. Things like rewards programs, board games, social games and check-ins have all come to make up the idea behind a game layer.

This game layer is a way to influence consumer behavior, by turning everything into a game. Wherever you go, whatever you buy will be built into a sort-of game dynamic that will reward you in multiple ways.

This game layer will be the most important trend to watch in internet marketing in 2011, as companies like SCVNGR and Four Square become a bigger part of the consumer process.

(2) Even more apps perhaps (Mobile apps continue to “suburbanize” the internet)

The internet has been compared to the wild wild west with its initial lawlessness and quick expansion. With the introduction of apps, the internet is being tamed into smaller communities – suburbanizing the internet in a way.

Jeff Cormier (Examiner.com) wrote an article today about how mobile apps are projected to experience 60% growth by 2014. In addition, revenue from mobile apps will increase from $4.9 billion this year, to $35 billion by 2014, according to an IDC report.

So we will see even more apps in 2011. Apps mark the beginning of the taming of the internet into organized mobile programs, and 2011 will continue this trend.

(3) All bets off, all Groupon (Downward pricing pressures on SMBs from Groupon-like sites)

As Groupon continues to roll out sites for more and more cities across the country, the “group coupon” phenomenon continues to sweep the web.

Thousands of other coupon sites have also popped up. I Am Hungry, for example, offers restaurant deals around your area. With apps for Facebook and mobile devices, these types of sites are spreading like wildfire.

We are almost at the point with all of these sites that you could always get a meal at half price. For 2011, look for the Groupon and I Am Hungry-type sites to put downward pricing pressure on small service businesses (especially restaurants).

(4) Online privacy issues and miscues (Online privacy becomes a huge issue/opportunity)

Access to data is an essential part of the idea behind Web 2.0. Having up-to-date information on people is the key to targeting search results, advertising, and offers. However, when will this go too far? 2011.

The Federal Trade Commission just released a report this month about protecting consumer privacy. This movement covers an idea to implement a “Do Not Track” program for consumers. This would be a technology that would allow consumers to tell websites to not track their activities and information.

As this movement plays out, look for online privacy to be a huge part of the web in 2011.

(5) Boob Tube out, YouTube in (Increase in online video marketing)

Faster internet connections, easy share capabilities, better video search, link integration, and YouTube channels – these all point to an even bigger emphasis on video marketing. A video going viral is the dream of every marketer, and it’s easier to make those videos and easier to have them spread.

Pew Internet Research says that 7 in 10 adult internet users have used the internet to watch or download a video. In addition, videos can help increase search rankings and have a major impact on SEO.

With all of these factors coming together, online video marketing will become mainstream in 2011.

(6) Local becomes focal for search engines (More emphasis on local search)

Over the last few months of 2010, we’ve seen local results take a bigger role in Google SERPs (search engine results pages). Tools like Google Places and Yahoo! Local make it easier for businesses to gain exposure for their certain keywords and now have placed more importance on those listings.

By incorporating Google Tags into Google Places and offering statistical insights for your place listing, Google is telling small businesses that local search will become even more important in 2011. This makes sense considering that the goal of a search engine is to deliver the best results for each search. What good would a plumber in Seattle do for a homeowner in Boston?

(7) 2011 Twitter: More litter, less glitter (Major change in the Twitter model)

A San Francisco Chronicle article came out today revealing statistics about Twitter. As the article states, Only 8% of American adults use Twitter and less than 1/4 of those users are “heavy” Twitter users.

Twitter’s goal to become the world’s largest media company, therefore, is too far out of reach.

It seems that Twitter has been most successful in the celebrity-realm, as people can get an insight into the lives of their favorites stars. The celebrity element, however, is not mainstream enough for Twitter to survive solely on that niche and its goal to become THE media outlet seems out of reach. So where does Twitter go from here?

Well, we’ve seen the introduction of “promoted tweets” and the new Twitter profile in 2010.

What does 2011 hold for Twitter? I am predicting declining participation rates on Twitter, more dead profiles, and potentially a serious change to make money and increase participation.

(8) HTML5 goes live (The release of HTML5 and its impact)

HTML5 is currently under development by the Web Hypertext Application Technology Working Group. The latest HTML revision will make it easier to incorporate multimedia into websites.

The impact on SEO will be interesting to follow in 2011. The new <> tag, for example, will make it easier to segment new posts for online periodicals like blogs and online magazines. Search engines will most likely place either more or different emphasis on these sorts of tags.

(9) Online communities = new opportunities (Market Research continues to change)

Typical market research reports are generated over a long period of time and result in 1000 pages of somewhat outdated data. Online communities are a newer way to conduct real-time market research from a group of about 200-500 consumers that represent the target market for that specific brand. These people will answer key questions and discuss certain topics associated with a product before it launches, for example.

Companies like Communispace and MindGauge allow brands to gather consumer insight quickly. MindGauge’s website describes the difference between traditional market research and online communities by saying, “Rather than an independent source gathering information, respective managers will begin to integrate the community into all components of their projects.”

Although this powerful insight tool has been around for awhile, we are predicting that more dollars will be devoted towards this kind of tool in 2011.

(10) The cloud starts to reign (Cloud Computing continues to spread)

Although “the cloud” does not really fall under internet marketing, its impact on agility for sales forces and IT departments is undeniable, so it found its way into the top ten. The days of building custom-made business apps and soft
ware are gone with companies like salesforce.com. Cloud computing allows businesses of all sizes to get better systems up and running, faster and cheaper than custom-built software.

For 2011, even more clunky and expensive IT systems will be scrapped for the cloud and collaboration will be brought everywhere through mobile devices.

2011 should be the fastest year in internet marketing. Many more trends will occur that could change the landscape of internet marketing for businesses of all sizes.

What do you see as the biggest trend for 2011?

You May Be Statistically At Risk For A Payday Loan

Recently, there has been a lot of talk about percentiles. With the presidential election on the horizon, Americans are being flooded with percentages and many are drowning in confusion. Payday loan lenders have been inundated with borrowers who are trying to stay on top of their bills. A deluge of mass media has emerged to cover the politic elections, surfacing statistical claims about economic differences among the American population and submerging any consistent sense of where one fits into the fiscal scheme of things.

These statistics raise questions that come with a lot of political baggage: Am I one of Occupation Wall Street’s 99 %? Am I one of Mitt Romney’s 47% who rely on federal benefits? And, if so, is this a bad thing?

These ‘factual’ numbers, which are meant to act as clear, logical backing for political campaigns, are leaving many Americans mystified, obscuring political agendas behind a silk-screen of percentages.

Let’s face it; politicians employ these statistics, which may or may not be whole truths, to inspire voters to stand up for a cause–their cause. Among the aforementioned percentages, there is one common denominator: they all target or discuss an audience of low income families. In some cases, these statistics are used to draw attention to discrepancies between high and low income families, while others demonize those in the low income demographic as moochers and/or freeloaders.

Yet, another statistic that has not been addressed in the campaigns but that directly relates to low income families is the number of households in this demographic that utilize payday loan services. A PEW survey recently exposed that 72 % of payday loan borrowers have a combined family income of less than $40,000 per year. Clearly, those in lower income demographics are more inclined to borrow these high interest loans, which they are required to pay off at their own expense.

It is easy to comprehend the reasons that those in low income families are more inclined to borrow–utility bills need to be paid, children need to be fed and clothed, cars need to be in working order and fueled up. This becomes even clearer when considering that most payday loans are taken out to accommodate recurrent, necessary life expenses. Evidently, many low income American families are treading water, relying on temporary safety rafts, like payday loan lenders, to stay afloat, and getting closer and closer to a tidal wave of unavoidable debt.

This raises the questions: do the aforementioned political percentages and statistics accurately represent low income families who are relying on payday loans?

To answer the question, statistics rarely speak for themselves. Yes, over 40 % of Americans rely on federal benefits, but it is important to note that this percentage is largely made up of impoverished families, mothers with young children, and senior citizens. Without such services, more people from these demographics would be pushed to rely on payday loans and cash advances, furthering their debt and making them more susceptible to extreme financial circumstances, such as bankruptcy, which ultimately costs tax payers a great deal of money. It is important to note, additionally, that a person must be employed to take out a payday loan, challenging the idea that the low income families and individuals who rely on such services are freeloaders.

In short, not only is the onslaught of political statistics confusing, it is often unreliable, as it only presents a partial picture of the current circumstances of low income American families–a demographic which makes up a significant portion of the American population.

Choosing the Perfect Pair of Ladies Art Shoes to Wear For Evening Party

The collection of Ladies art shoes has been designed with innovation at heart. This unique collection of shoes combines both comfort and design. Whether it is peep toe shoes or boot sandals, all women love to wear something exclusive and striking as their evening wear.

You should choose to wear shoes, which should complement your dress. You should be able to carry yourself well in those shoes. Sometimes it can be exhausting for you to select a pair of matching shoes when you are going out in the evening. However, if you have a collection of Ladies art shoes in your closet then you have nothing to worry. These shoes come in a variety of colours and designs.

When you are out for shopping your perfect pair of evening shoes, you will have to see that it is stylish as well as comfortable. The shoes come in various designs and at extremely inexpensive rates. Sometimes you may even get a good price for these shoes if you get them on sale. Before making, any purchases check for the originality of the product because you surely do not want to be tricked.

Some of the products in this collection are highly in fashion and purchased by many women. Black is the chosen colour for most women for party wear. It is elegant and sophisticated and goes well with most dresses. In this shoe collection, you will find clogged heels in black that are super classy. If you want to go for something different then you can opt for the black suede wedge boot. They are ankle boot with peep toes and are ideal for summer or spring. In the Ladies art shoes collection you may also find buckle wedges with multi straps to go with your short dress. These are peep toe shoes with high-wedged heels and ooze absolute style and class.

With a short dress, you can try out the platform boots. These boots have synthetic lining and sole, which add a touch of glamour to your closet. If you are attending a corporate party then the timeless court shoes from Ladies art shoes will be absolutely befitting. These are sophisticated shoes and are ideal for any formal occasions. With a button and a round toe, these shoes are regarded as classic footwear for women of all ages.

Last but not the least is the gorgeous high heels from this collection that can be an appropriate choice for your evening party wear. No wardrobe would be complete without these killer heels. These high-heeled shoes are glamorous, have excellent cuts, and are an absolute must -buy for all women.

These shoes are chic and trendy and offer different categories from which you can choose your perfect pair for your evening party. Measure your foot size before you actually venture out to buy any product. Whether it is high-heeled boots or clogged heels or even brogues shoes every women will find something suitable on offer.

Make your wardrobe complete by adding a pair of ladies art shoes today.

Enjoy your Devon holiday in a luxury cottage

The charming county of Devon is the ideal place to spend a vacation, whether it is a weekend getaway for a couple, family or friends. The wealth of diversity offered in Devon is unrivalled in England – there is so much to do here whether you wish to ramble through nature’s creations or indulge in more active sport. The list of attractions in Devon is endless, which is why visitors can never get enough of the place, and return to Devon time after time.

If you are a beach and water sports fanatic, Devon is ideal for you. There are so many beaches to list, but here are a few. Blackpool Sands has a Blue Flag award for cleanliness and provides breathtaking views; Slapton Sands has a great car park and is dog friendly; Bantham Beach is one of the best sandy beaches in Devon and is perfect for sandcastle making.

Devon also has several famous Rivers – River Dart is one of the most popular and is referred to as the ‘most beautiful river in England’. Here you can enjoy fishing and the scenery while going on a boat ride. There are numerous sporting activities for enthusiasts in Devon – the most popular include fishing, horse riding and golf.

If you prefer visiting historic towns and sites, then Devon has so much in store for you. Historic towns include Totnes, Ashburton, Dartmouth, Salcombe, Exeter and Plymouth to name a few. These towns have fascinating old buildings, houses, castles and gardens. Some of the most visited properties in Devon include Dartington Hall, Buckland Abbey, Castle Drogo, RHS Rosemoor Gardens and Saltram House.

There are several types of accommodation available in Devon.

From hotels to cottages, bed and breakfast establishments to apartments, camping to caravans, the options are numerous. A stay in a luxury cottage in Devon is one of the many ways that one can enjoy Devon, and guarantees that your holiday will be perfect.

Self catering luxury cottages in Devon are ideally located either close to the coast or else in the beautiful countryside. Either way, you can enjoy Devon in style. Cottages come with bedrooms and bathrooms which are comfortable and well equipped and come complete with kitchen, living room and dining room furniture. Typical luxury cottages in Devon come with several facilities such as TV/DVD players, washer/dryer, full cooker, fridge, freezer, dishwasher, garden furniture and sun umbrellas.

Healthy Diets Specifically For Teenagers

Individuals in their teens need more concern when planning their food habits. It’s critical that as a teenager that you get all the nutrients you need as you are still growing, however to prevent problems some time down the track, it can be necessary to consider doing something about it if you are overweight. Then what are the criteria for a correct food regime for adolescents? Read on for an overview…

It is always important that you eat healthy especially during your teenage years. Similar to adult diets though, losing weight can be accomplished via a calorie deficit. That is, compared to what you are taking in, you will need to burn more calories. Of course, this does not mean eating too little! Instead, it involves choosing healthful alternatives that include all the necessary nutrients.

The number of calories that can satisfy a teen’s requirements in the process of their rapid development is pretty much what they’ll continue to take in as they turn into adults: two thousand calories for girls and two thousand five hundred for boys.

Teenagers who would like to go for a slimming program are advised to abide by these basic considerations. Burning off more calories than you consume can not only be controlled by what you eat, but it can also be obtained by being more active and taking up some exercise. It is always advisable to put your safety first, so content yourself with a maximum loss of two pounds a week in order to avoid potential health concerns. By monitoring and changing your diet to eat healthy, reduce junk and picking up a little exercise, you hold the answers to losing weight smartly.

Rather than cutting out food, change your focus to choosing healthier food options. As opposed to drinking lots of soda, switch to water instead and you will be surprised just how many calories you have reduced! Have large amounts of fruit and veggies, as they are rich in nutrients.

Computer games are a lot of fun and can keep you hooked for hours at a time. Try to ensure that you have a break from these and do something active. It is recommended that you take part in school team sports or work out at some health club. These can be fun and you won’t even notice that you are helping yourself lose weight in the process. You should aim for 30 minutes of exercise, 4 times a week at least if you want to start seeing a change.

Quick fixes like severe limitation in the amount of food you consume are not suitable solutions for the majority of teenagers, unless their obesity is extreme. Since such fixes might negatively impact your health at a later time, stay away from them. You have a young body and the negative effects might not be visible when you first use them, but given a few years you might discover conditions caused by such choices.

Some eating habits are not suitable for adolescents. The Atkin’s low carb diet for example is one that teenagers should avoid. It cuts out a major food group and doesn’t support a healthy eating plan option whilst encouraging an increase of fat content to lose weight which could be damaging to a teenager.

The South Beach Diet is a finer choice because it doesn’t exclude low GI carbs, enabling you to have foods that belong to all groups.

For young people with ages between 8 and 16, a unique food regime was tailored with their needs in mind as a part of the Zone diet. It is made up of a special ratio of proteins, fats and carbs in its compilation of 3 meals and 2 snacks each day.

Even though the Zone diet and the South Beach diet are claimed to be appropriate for teens, experts prefer other alternatives. In order for the youth to develop properly, the right method is to eat healthy and work out regularly so that their bodies become balanced.

Here’s some good news for those with more dramatic slimming needs out there. Consider a teen diet camp. The advantage of such camps is that you’ll find people there who are trained to motivate and guide you through the dieting process that’s suitable for your goals. There you can be sure you will have to stick to proper nutrition and workouts throughout the duration of the camp. With camps located in the US, Canada and the UK (google it if you require another country), some camps claim that you will lose 4.25lbs per week. It is true that for most teens no more than two pounds per week is advised, but these places are different, since they provide specialized personnel to guide you.

In conclusion, while there might be various ways to reduce weight, the ones that teens will benefit from are those that rely on maintaining a healthy diet and workout. Once you change your diet approach to incorporate it into your lifestyle and throw in a little exercise to boot, you will never have to worry about gaining weight again once you have reached your target.

Plimsolls Can Be Your Best Purchase in Shoes

There are several kinds of shoes available. In the market, there are different brands available that produce shoes. While making the purchase of the shoes, people prefer many different things like quality, comfort, style and many more things. However, the selection of the shoes often becomes difficult and confusing. Therefore while the shoes are selected preference must always be given to the purpose for which the shoes would be purchased.

The Plimsolls can prove to be a good purchase. These are wonderful pair of sneakers that can complement well with any kind of outfit. These shoes are suitable for all seasons especially for the summers.

The Plimsolls are extremely comfortable in the sense that they are made with extremely good quality materials. The soles of these shoes are generally made of rubber. In fact the simplicity of the materials with which these are made help to reflect the extreme fashion and style.

These shoes are available in not only wide varieties of styles but also in several colour combinations. Some of these shoes are available in different colours like purple, black, white, turquoise, yellow and many more. These shoes can be worn even without the socks.

Though originally these shoes were made only for the athletes yet now they are made keeping in mind the needs of all people. Now they are used by common man as well. They can be worn in any occasion with any kind of outfit.

Though the Plimsolls are a wonderful brand they are quite inexpensive. Compared to the facilities that it offers the prices are really cheap and are indeed worth the purchase. These are perfect for people of any age groups and are designed to provide absolute comfort to the feet. Since these are stylish as well they can cater to all the requirements that are looked for while the purchase of the shoes.

If you have not yet purchased the Plimsolls till now you can definitely give a try to it. It can be a great addition to your collection of shoes and the value of these shoes would prove to be worth the purchase. These are durable to a great extent and can last for a long period of time. Once you purchase a pair of these shoes you would not have to be worried about the investment in the shoe.

The outstanding styles, the amazing designs, the availability of these shoes in wide varieties can really make you look outstanding and make you stand apart from the rest of the crowd. So what are you waiting for? Purchase fast.

What's the Most Practical Way to prevent Smoking

An issue that many people who smoke who’re thinking about giving up smoking request is “What’s the most practical way to prevent smoking?” You will find huge numbers of people who wish to quit smoking. The issues that smoking may cause are very well known, but people aren’t able to quit due to the highly addictive character of nicotine, that is in tobacco. Common stop smoking helps which replace the nicotine without smoking, include gum, lozenges, and patches. These helps that are known to as ” Nicotine Alternative Therapy Items” do help fulfill the longing for nicotine.

The issue for a lot of is, elektroniskas cigaretes smoking is definitely an overall “experience”. It is not only the nicotine. People who smoke like the feeling of raising a Electronic cigarette (cigarro electronico) for their mouth and breathing in and breathing out the smoke. The action of smoking will get associated with a enjoyable experience like getting a smoke with a decent mug of coffee, or following a good meal. The “experience” together with the nicotine, make smoking Electronic cigarettes (cigarros electronicos) an very difficult habit to interrupt.

There’s a reasonably cool product available on the market that’s attaining in recognition. It’s known as an e-cigarette and i believe it can make lots of sense as a means to quit smoking. The e-cigarette (cigarro) is really a battery powered cigarette that provides people who smoke the sensation of smoking a normal Elektronisk cigaret (sigaretta elettronica) without all of the dangerous harmful toxins. The ecigarette feels and looks much like a normal cigarette. It features a chamber that turns pure liquid nicotine right into a puff of vapor giving the feeling of smoking a normal cigarette, without all of the chemicals which are contained in regular tobacco smoke.

People who smoke obtain the nicotine and also the smoking “experience” without all of the health problems of smoking cigarettes.
Electric Cigarettes contain nicotine tubes that are interchangeable and obtainable in different talents. This enables someone to progressively reduce the quantity of nicotine they consume by switching to tubes with less nicotine content. The price of electric cigarettes is a smaller amount than regular tobacco items.

Although electric cigarettes tend to be more healthy than tobacco, nicotine is extremely addictive. If you are not really a smoker, I certainly wouldn’t start. If you are a grownup who already smokes and you are searching for a method to lessen the amount, or quit, I would suggest considering e- cigarettes.

E Cigarettes – Environmental Friendly and Stylish Alternatives to Smokers!

The mere sights of cigarette butts makes many cringe frown and roll their eyes in disgust. Insult is added to injury when the breath of one in close proximity to another is smoky and stale. It is such concerns that have led to the invention of E Cigarettes!

These are cigarettes whose utilization requires small power from battery and are also available in various flavors and varied nicotine levels. Owing to the fact that the charge from a short cable is required, carrying the electronic cigarettes and taking a puff away from the comfort of the home can be quite tasking in some case. This means that the smoking habits of individuals are in fact regulated! Also, the human body is protected from harmful smoke that is not emitted by the electrical version of these new age top notch cigarettes.

The Cigarettes Are In A Dignified Pack and They Are Durable!

For the first time ever, tobacco smokers do not have to carry matches and lighters causing burns to their finger tips and boring holes into their Sunday bests! Smoking has been taken a notch higher and the result is basic dignity for the smokers because they will not disrespect the non- smokers among them by contaminating the air that they breathe. Electronic cigarettes and the packages they come in can also be reused meaning that a lot of money isn’t spent in every interim in the purchase of pack after pack as in case of regular cigarettes. The style and durability factor surrounding the new age cigarettes is just remarkable!

They Are Environment Friendly!

For starters, this kind of cigarettes cannot be put on unless with a source of an electrical current. This means that rooms and pathways do not, under any circumstances, get filled with smoke just because a smoker passed by! The smoke usually part and parcel of the activity of smoking, is done away with meaning the air, even around a smoker, is always fresh! Disposals for the cigarettes have also been invented, meaning that they are gotten rid of responsibly so that there are no harmful smoking bits and pieces carelessly thrown away which pollute the environment!

E Cigarettes have made the world a better place, at the very least! Those who indulge in smoking on a regular or even irregular basis can therefore finally do so responsibly and while giving better consideration to their health.

First Date Clothing Suggestions For Men

Dressing smartly and suitably for a date is an area which some men unfortunately overlook and feel they don’t need to make an effort dressing for a date. This is the first mistake a man can make when going on a date. Having said that, not all men overlook this area; there are some men who spend hours getting ready for a date but wouldn’t admit it. Wherever you decide to go on a date, regardless of the class, it is vital that you appear to have made an effort and turn up looking your best wearing a freshly washed and ironed outfit.

First impressions can make or break a date, so the importance of looking smart cannot be underestimated. Along with being washed and ironed, clothes must fit properly, be stain free, be hole free, not too tight, not too baggy, not garish and not old and faded. It is also important that the outfit you choose to wear on a date is suitable for the date location plus matches your age. Dressing older or younger than your actual age will only make you stand out. By dressing too young you may appear like you are trying to recapture your youth resulting in your date believing you have other personal issues going on. Alternatively dressing too old could be off putting for your date. You want your date to look at you and feel happy to be on a date with you, not to wonder what they have got themselves into.

The easiest date to dress for is a casual date. This may include going for a drink in a bar, going out for fast food or a visit to the cinema. For any casual date, it is perfectly acceptable to wear jeans. It does not mean that you can dress down or wear jeans that have seen better days. Jeans should be in good condition and have a perfect fit, especially around the bottom area, which is where most women tend to have a good look at. You can choose between a variety of tops to accompany jeans, such as a t-shirt, a poloshirt, a casual shirt or a sweater. Poloshirts are ideal if you have a good physique and you wish to show it off. If the weather is cold, then a casual jacket is suitable. If you decide to wear a t-shirt, it is best to avoid garish colours and stay away from novelty t-shirts, at least for the first date anyway. If you decide to tuck your top into your trousers, remember to wear a belt to add a finishing touch to your look.

You can get away with wearing jeans on a casual date, but if you are going on a classy date, then they are not appropriate. A more formal look is required for a classy date, such as a visit to the theatre or a meal at a fancy restaurant. It’s a good idea to own a suit, ideally in a dark colour such as charcoal grey or navy, as you can create a number of different looks using just one suit. You can wear a variety of different shirts and ties with a suit or you can change your look entirely by wearing the suit trousers with a casual shirt, or even wear the suit jacket over a casual outfit to create another great look. If you choose to wear casual attire on a classy date then all you will achieve is showing your date that you couldn’t be bothered to make an effort, plus you will stand out especially if your date is wearing a stylish dress. Once you have chosen your outfit, don’t ruin the look by wearing inappropriate shoes. Formal footwear should be worn when going on a formal date. Trainers, sandals, pumps and boots are not appropriate. Formal shoes must be clean, match the outfit and comfortable to wear. If you are wearing a belt with your trousers, then ideally your shoes should be the same colour as the belt. Footwear is an area that women tend to notice, so great footwear can leave a great lasting impression on your date.

An active date, such as playing a game of tennis, or going walking together, requires a different look. It is necessary to wear sports gear and not forgetting supportive footwear. Clean modern jogging bottoms or shorts are appropriate, just as long as shorts aren’t too small and tight and jogging bottoms aren’t baggy at the knees. A t-shirt, long or short sleeved is suitable and if the weather is cold, then a sports jacket or a sweatshirt can be worn. Dressing for a sporty date is not a time to put fashion before comfort. You need to dress in clothes that won’t restrict your movement plus feel comfortable to wear; remembering to check that they are clean before you put them on, including your footwear.

If your date has arranged the date and you don’t know where you are going, then you need to wear an outfit that is suitable for a range of date locations. A good suggestion is a pair of smart trousers accompanied with a fashionable shirt and a stylish jacket. A stylish jacket, such as a suit jacket will be appropriate if your date has booked a table at a fancy restaurant, and a fashionable shirt is sufficient for any casual date and even a slightly classier date. There is no need to wear a tie, but if you prefer, you could always conceal a tie in your jacket pocket in case you find yourself going to an upmarket venue. If you feel overdressed, you can remove the suit jacket to reveal your casual shirt. It is always better to be slightly overdressed than underdressed, which will show that you have made an effort.

Along with clean, ironed, fresh smelling and well fitted clothes, it is a good idea to turn up for a date clean shaven, showered and smelling great. Smelling good is very attractive to women, just don’t overdo the aftershave or body spray. Don’t leave your decision making to the last minute. Think in advance about what you wish to wear and take your time getting ready. The last thing you want is to turn up for a date feeling flustered and worried because you forgot to shave or put on deodorant. Planning your outfit in advance and looking like you have made an effort are the two main keys to dressing well for a first date.

Fitness for Fun: Alternative Fitness Activities That Work

Are you one of those people who think that losing weight and keeping fit needs to be done at a rigorous pace and with a totally competitive mindset? Are you struggling with your weight loss program because of this kind of thinking? Are you almost drained of your last ounces of hope that you will ever get fit?

If you’re just beginning to start your fitness journey, or even if you’re already going but feeling a bit burnt out, then you might be approaching fitness all wrong. Getting fit shouldn’t make you feel like you’re in a boot camp. It should be enjoyable, and that’s where fitness for fun comes into the picture.

A lot of people who are overweight, or have health and fitness issues, may not be suitable for those in-gym workouts that are very rigorous and require a lot of correct technique. In fact the gym is just not an enjoyable experience for some people. Lifestyle, like working in an office setting where you don’t have the opportunity for a lot of physical activity, may have also taken over and quite frankly the hours that are being worked aren’t compatible with long sessions in the gym. The good news is that, there are alternative fitness options readily available.

First off, fitness for fun is an easy way to start getting back in to shape. Just because it’s fun it doesn’t mean that it isn’t working. Alternative fitness activities are far from the dumb bell curls that you normally do at the gym, think pillow fights, sports, rock climbing, hiking and the list goes on and on. I hear you say that doesn’t fitness have to be structured? In my opinion alternative fitness doesn’t have to be structured at all, the further from structured the better, as then it won’t feel like work at all!

How do you get back to that fitness for fun mentality? The best place to start is to just remember your younger days. Was there a sport that you enjoyed playing? Did you love to dance back then? Where you a cheerleader once in your life? Why not go back to those activities. Playing a sport that you once loved can be the furthest thing on your mind if your current fitness status is on the downside. However if you just get started you’ll be amazed at the support you will get and that in itself will help you go in the right direction and on the road again to regaining your fitness and health. You’ll also have that super benefit of burning those calories while you play. Remember just to be patient with yourself as you might struggle at first, but you’ll eventually start to feel that you’re getting better at it and before you know it you’ll be back to your old form and shape. It is never too late to take that first step. You could invite your old buddies to play with you as extra incentive and then it’s even more fun as it’s an excuse for a catch up as well, or you can join a local club if none of your buddies are still playing. There are many age clubs around that welcome players with our without experience. I know that for a fact as I’m now at 40 starting to seriously to consider taking up soccer in the local women’s team for the first time in my life to add some more fun into my fitness program.

It’s the same with dancing. When did you last dance? Most women nowadays prefer to join fitness clubs that offer dance classes as part of their fitness for fun programs. There’s a wide variety of dances that you can choose from like belly dancing, pole dancing, and Latin dancing just to name a few. Jazz and Ballroom dancing are also popular choices. This is a great way to learn a new skill and burn those calories at the same time.

Other alternative fitness activities would include playing Frisbee at the park, or learning how to swim, cycling, and even hauling logs with your bare hands. Why not? It’s a great way to keep you fit.

Anything can be fitness when we just stop thinking of fitness in the traditional sense of the word and open our eyes to all the possibilities around us. The best place to start? Just look through the eyes of a child, don’t take yourself seriously, laugh put a skip in your step and go from there.